“I believe artists have the power to be visual activists, so for me, creating my art for a purpose is not out of want, it is because I have to.”

Art for Purpose Projects


The 6th Logo

The Sixth

We are currently in the sixth mass extinction  of our natural world and something needs to be done. Jaimee Paul’s newest series ‘The Sixth’ speaks up for nature’s creatures whose worlds are changing due to human encroachment.

In this series Jaimee paints a variety of endangered animals that truly speak to your heart. Her intention is not to implement feelings of guilt or sadness, but rather to draw attention to the positive impact each individual can have on the future of these animals.

All works from The Sixth will see 5% of profits donated to Palm Oil Investigations. Download the free app to start cutting ‘conflict palm oil’ from your groceries and contribute to saving our endangered species.


NinetyFive Percent 1.0

We are currently in the sixth mass extinction  of our natural world and something needs to be done. Jaimee Paul’s newest series ‘The Sixth’ speaks up for nature’s creatures whose worlds are changing due to human encroachment.

In this series Jaimee paints a variety of endangered animals that truly speak to your heart. Her intention is not to implement feelings of guilt or sadness, but rather to draw attention to the positive impact each individual can have on the future of these animals.


Disappearing Stripes

The Sumatran Tiger, found in Sumatra, Indonesia is in danger of extinction due to constant and devastating deforestation for pulp and palm oil plantations.

The core of my practice is creating art for purpose, highlighting and encouraging a passion in others of the things they can do everyday that can make a difference. 

I will be donating 15% of profits on this print to the volunteer group Palm Oil Investigations whose work helps consumers purchase Palm Oil free or sustainably sourced Palm Oil grocery products.

Each ‘Endangered’ print is individually hand embellished in a limited edition of 400. The number to represent the approx. number of Sumatran Tigers remaining in the world (as of December 2016). 

Each print is as individual and as special as a Tiger itself.

Visit my studio at B-Side Creative Space if you want to select for yourself, or click here to order your very own print online now!


Royal Doulton

In 2015 I was lucky to head over to the UK Head office of WWRD for a one month internship, the prize for winning the Royal Doulton and UNSW art and design award.

I got to produce and create a PROTO-TYPE range concept to test products. My winning project “Hom-age’ that got me there in the first place was about creating meaningful conversation at the dinner table, of world wide issues and what consumer decisions can do to have a positive impact.

As my career has progressed over the years I have realised that my works usually hold a message of positive purpose. This range was no different. The concept was to create a limited edition decorative plate range for giftware inside the Royal Doulton collaborations collection.

Working with the World Wildlife Fund (WWF) 5% of ‘Sales’ of the collection would go to WWF to help them continue in creating a more positive future for various animals all over the world.

Each plate would contain not just a pretty picture on the front but on the back displayed information on the issue of each animal and the direct impact the consumer can do to make a positive impact through sharing what they learn and changing their habits.

What animals were chosen and why:

Artic Fox – Global warming:

Habitat (ice) loss / food shortages / Eco system change / fashion fur industry

Bee – World Wide eco systems will collapse if bees keep dying due to:

Pesticide use / habitat loss / pollen decline / Colony collapse disorder

Sumatran Tiger – There are only 400 Sumatran Tigers left due to:

Deforestation of wood / uncertificated palm oil planation / Poaching.

Northern Whine Rhino – There was only 5 left, now only 3:

Poaching for Eastern medicines / caught between human conflict and war


Hom-age

In 2014 I was honoured to be awarded the Royal Doulton and UNSW Art & Design Award through my project HOM-AGE, a ceramic table ware range aiming to foster meaningful conversations at the dinner table.

Inspired by the Venezuelan Sanema Tribe deep in the Amazon jungle, I combined illustration, ceramics and textiles to speak of a spiritual connection between the people, land and it’s animal spirits and how industrialisation is changing their way of life.

In June 2015 I travelled to the UK for a one month internship in the UK head office of WWRD